E-Newsletter Basics: Good Marketing and Email Etiquette

How to begin your “permission-based” E-newsletter on safe turf. Some hospitals and healthcare providers periodically mail out a practice newsletter to friends, prospects and patients. These newsletters usually include updates about the organization, new services or procedures, event promotions, and helpful health tips. Many other practices that used to mail these newsletters have discontinued their […]

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Allergist Marketing Updates Pollen Count via Twitter, Facebook, Email, and Text

  Six digital ways to keep patients connected to the allergy/asthma practice. Many allergist marketing programs publish daily pollen count and mold count numbers. It’s a useful way to keep sensitive patients checking-in with the practice. Now the numbers are getting out there quicker via social media. Some allergist marketing plans publish the data using […]

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Placing The Patient At Center Of The Doctor-Patient Relationship

Neil H. Baum, MD Today the patient is far different than the patient of a few decades ago. Patients can find healthcare information just as easily as a physician and many are taking a greater role in their healthcare and want to be involved in the decision making and work with the doctor as a […]

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Concierge Practice Marketing: White Coat…Meet Blue Collar

A few days ago, a news item in the Philadelphia Business Journal caught our eye; a primary care practice was switching to a concierge medicine model—in a blue-collar neighborhood. Concierge practice marketing can be challenging anywhere because patients are typically required to pay an annual fee to enjoy a more personalized level of service. It’s […]

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Publicity Success Story: It’s Not Impossible; Sometimes it’s Easy.

Stewart Gandolf is out on the road again, but he wanted to share this quick insight about healthcare publicity. And since he’s a founding partner of Healthcare Success (i.e. “the boss”), here goes. So Stewart says: “Most doctors tell me getting publicity in the local press is impossible.” I reply: “Oh.” (I’m hanging on every […]

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Driving Your Brand in Dental Marketing & Advertising

Speaking of attention-getting dental marketing and advertising, here’s a clever idea that caught our eye in Coeur d’Alene, Idaho. (Getting attention is a good first step.) Yep, we know…this isn’t for everyone… but worth sharing. The dentists at Riverstone Dental Care told us that this unique bit of mobile dental advertising generates new patients and […]

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The Importance of Big Fish in Healthcare Marketing and Advertising

Sorry, but we’ve lost a proper attribution for this great little concept: The little fish always like to read about the big fish. The big fish seldom care to read about the little fish. And how is this useful to healthcare marketing and advertising? It’s a clever way to remember to target your marketing to […]

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The Music of Dental Marketing

The “rock star” approach to dental marketing? Could be. They definitely sound good to us. (Really good!) Open Wide is a rock and roll band of six practicing dentists — and one school teacher who flosses her teeth daily. This isn’t a conventional dental marketing and advertising strategy, but we know a lot of musically […]

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Change is certain to continue in cardiology marketing

Nobody has a clear vision about the shape of cardiology marketing in 2014 and beyond. What is already a highly dynamic competitive landscape for private practice cardiologists and cardiology groups promises more of the same as the Health Care Reform act takes effect over the next few years. With operating costs and competition increasing, and […]

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Cosmetic Surgery Marketing Opportunity Growing Among Minorities

Asian, Hispanic cultures are comfortable with procedures according to a recent AACS survey. Any sort of economic rough road will do it. When the national economy is down, the American public approaches elective healthcare slowly. The last few years have been financially bumpy for many professions, including — perhaps especially — elective medical aesthetics practices. […]

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