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The patient experience begins from the inside of the practice outward By Lonnie Hirsch and Stewart Gandolf, MBA Editor's Note - The following Healthcare Success article by Lonnie Hirsch and Stewart Gandolf was originally published by Dental Economics magazine. The principles of branding and marketing management are appropriate to healthcare organizations, group medical practices, hospitals […]

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While many methods of marketing may be available, the two most commonly utilized techniques are brand-based marketing and direct response marketing. > Brand-based Marketing > Direct Response Marketing There is also a third, increasingly common method that is a hybrid of the other two.

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Your achievement checklist to getting ahead and staying ahead. Successful marketing for large groups or organizations includes navigating and balancing many voices and varied interests. Be aware of the possible problem areas, and have an objective third-party bring the group together for marketing success. There's nothing simple about marketing—even if you've only got yourself to […]

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Here's How We Develop Hospital Marketing Plans, Medical Marketing Plans and Dental Marketing Plans For Our Clients

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How to protect your turf and keep from losing ground to the competition. We'll get right to the point.. If you're not geared up with a new or refreshed marketing plan in the starting blocks NOW for the first week in January, you've just given your competition a giant head start. And that's a fast-blast […]

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It's frightening. We've seen 6-figure marketing programs go down the tube six seconds after the phone rang. In each case, the carefully crafted advertising produced dozens of prospective patient calls to the practice, but none – repeat none – of these callers became patients. Why? Because they never got past the first phone call, much […]

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No budget? Unrealistic budget? How to begin when the page is blank. Two different practitioners called us recently. Let's just describe them as smart and experienced doctors in different professions, in different parts of the country and on different ends of the promotional spectrum. They both were experiencing an "ah-hah moment" of personal insight and […]

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Strategic marketing planning and analysis is an ongoing process. As part of almost every "Marketing 101" course, students are taught a basic marketing analysis principle, most often called the "marketing mix." The marketing mix was originally defined as the "4 Ps" - Product, Price, Promotion, and Place. For service businesses, a fifth "P" - People […]

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Skilled practitioners want everyone to appreciate the work they do, and before-and-after photos can work wonders. But, remember that patients are interested in personal benefits, not clinical process. For external marketing materials, use images that illustrate positive outcomes and benefits and save the clinical pictures for colleagues. We are often asked about using "before-and-after" photos […]

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You can't sell enough $100 products in a year to replace one patient lost in a day Here's a brief, but absolutely real-life, patient-experience story. The venue is the office of a general dentist, but the "how-not-to-do-something" message applies to many other provider settings. Picture yourself as the patient and you'll have no trouble reading […]

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Editors note: This article is the second of a two-part series. If you haven't chosen your new practice location yet, we recommend you also read, Medical Office Space: How to Choose a Great Location. Congratulations! You have signed the contract for your new office space, and your staff is on top of all the administrative […]

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The Internet has become the tool of choice for prospective patients in making dental and other health–care decisions. But there are a ton of practices that don't have a first–class online marketing tool, and that's a missed opportunity and lost revenue. If it's time to take a critical look at your tired, gen–one version, here's […]

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