It's easier than you think to find a co-op friend in the neighborhood. Whether you are a physician, surgeon, dentist, physical therapist, optometrist, veterinarian or other healthcare professional, developing win-win relationships with nearby businesses is always a great marketing idea... and something we have been teaching for years. The trouble is, in the real world […]
Here's a familiar scenario. Someone in a rumpled suit drops by your office without an appointment. He tells your receptionist that he is selling a new and amazing marketing service for only $700. It is guaranteed to "get your name out there." But here's the catch: you've got to make a decision today, because if […]
How to link arms with a kindred healthcare practice for a win-win-win marketing success. Sometimes the whole is greater than the sum of the parts—and so it goes with cost-effective cross promotion. With minimum time and expense, two or more healthcare entities can team-up for a healthy Return-on-Investment.
Listening to the voice of the customer - what patients say they want from your practice A doctor's office told us recently: "We don't have email or Internet connection in the office." It was a bit of a surprise to us-most of the practices we consult with routinely do have Internet and email, many with their […]
Like so many other business processes, marketing implementation is far more successful when a practice executes a solid marketing plan with the support of a structured system. Marketing Plan "If you fail to plan, plan to fail." Everyone's heard this saying, yet so few healthcare practices follow this sound advice when it comes to marketing.
The first four diagnostic questions to ask before you take a marketing leap... Imagine this happening in your office... A new patient presents himself and announces that he needs a broad-spectrum antibiotic. How's that again? Yes -- could you please write the prescription so he can be on his way? And thank you very much. […]
The overwhelming reason why patients don't ask about your high-end procedures is because they don't know much about your practice or procedures — high-end or Otherwise. And unless they have a strong personal need or envision a value to themselves, they also have no interest. Short conversation … over before it begins. It's simply a […]
How to Avoid Looking Like "Plain Vanilla" Let's say a new family moves in a couple of blocks from your office, and the mother holds a gathering for her new neighbors. At the gathering she asks, "I'd like to find a first-rate doctor for my family. Is there anyone special here in town?" How many […]
In dental marketing, we’re passionate about knowing the source of new patients. It’s the clarity needed to drive a successful program and keep a bundle of marketing dollars from being wasted. These tracking principles also apply to many other healthcare professions. What troubled us recently in the results we reported from the State of Dental […]
Here are two remarkably easy-and highly effective-ways to encourage patients to refer family, friends and colleagues to your practice. The cost is almost nothing, so your Return On Investment (ROI) is through the roof. This is the closest thing you'll find to guarantee success in internal marketing, and with a little practice and persistence, it's […]
8 Extremely Helpful Guidelines for an Ideal Executive Portrait Healthcare is a people business...where trust and confidence begins with the first impressions. Here's how to create an effective professional photo that helps build and extend your first-class reputation.. OK—we'll be the first to admit that not everyone is incredibly photogenic. But a professional's professional photo […]
Marketing is defined from various sources as a process, as a set of strategies and activities, as a series of communications, and more. There are many good and accurate definitions of marketing. Here are a few.
