Hospital Marketing Expands Mobile Health Promotion and Stretches Ad Budget, Too

Hospital Marketing: Compliance, Advice, Motivation

Picture this… You hear a cellular ring tone going off with a loud, raspy, hacking “smoker’s cough” sound. It turns out that it’s a text message from the state Department of Health with an opt-in reminder about quitting smoking.

The coughing ring tone is optional, but cellphone text reminders are increasingly being used as a hospital and healthcare marketing tool that targets a specific audience group. What’s more, the cost of reaching people via cellphone or mobile device is often a fraction of large-audience media.

“Some 85 percent of Americans own cellphones, according to the Pew Internet and American Life Project,” reports The Providence (RI) Journal. “That means the reach of any mobile phone effort is potentially huge, especially among urban, lower-income people who often have poor access to health information. Thousands of commercial smartphone applications enable people to track their exercise routines, blood glucose, asthma symptoms or food intake.”

Here are several examples of how the “cellphone in every pocket” is an increasingly popular way to communicate about good health and healthy lifestyles:

  • – Rhode Island’s smoking cessation campaign added text message reminders and words of encouragement for individuals who are trying to (or want to) quit smoking. The program, which includes a website, a telephone hotline and other public outreach efforts, is also testing QR codes that can be read by many phones.
  • Weight Loss, Diet and Exercise – Research, clinical trials and treatment programs by hospitals and others include text messages and tracking apps. The Weight Control and Diabetes Research Center, and the University of Pittsburgh Physical Activity and Weight Management Resource Center are two among many examples.
  • MyHealth App from Southcoast Health System – A free, smartphone-based tool for tracking medications and finding a physician via New Bedford, MA, hospitals.
  • Prenatal and Newborn Care – Information and advice for women from

And other applications such as:

  • Hospital ER and Department Waiting Times
  • Medication and Patient Compliance Reminders
  • Pollen Count and Asthma Information

You’ll find more details about these and other examples in the article, and in our previous post about Texting Tales and Message Technology.


Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



Your proposal will include:

Competitor Intel Icon
Competitor Intel
Recommendations Icon
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions