Time, Money, and Santa

Over at Gandolf’s Marketing Magic blog (Medical Marketing, Internet Marketing and Other Fun Stuff) Stewart has been pondering the delicate relationship between TIME, MONEY, and successful healthcare marketing.

If you rule out alchemy and the tooth fairy, everyone working in health care marketing knows your investment is one or the other, or both. They are the common denominators of medical marketing for healthcare organizations, hospitals, manufacturers, physicians and surgeons, dentists, pharmaceuticals and other corporations and entrepreneurs.

The strategy challenge is: How to produce the highest and best results with the available—and often limited—resources available.

Click through to Stewart’s thoughtful post about the problem of weighing strategies, tactics and expectations; and using a system grid to help guide a reality-based decision process.

Hint: Santa Claus is probably not a good option. You’ll want to read Stewart’s blog: Healthcare Marketing Costs Time or Money (or both). You Choose.

Stewart Gandolf

Chief Executive Officer at Healthcare Success

Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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