By Stewart Gandolf
Chief Executive Officer
You’re probably familiar with Sermo, the physicians-only online community with about 116,000 doctor members. We see Sermo—and their Pulse Survey—as an attractive physician relations listening post for hospitals, specialty groups or other healthcare organizations that rely on referrals from physicians.
We have a unique opportunity for our readers. But this is an advanced strategy, so first here’s a bit of background to see if this would benefit your physician liaison work.
Sermo is only open to MDs and DOs in the US, and they don’t take advertising. As the largest online physician community—one in five practicing physicians are members—it’s a place for participating doctors to post observations and questions and to hear other doctors’ opinions.
Until now, the Sermo Pulse Survey has been used to recruit physicians for clinical studies. But we think of ourselves as thought leaders, so we took things a bit further and proposed a pilot program to benefit physician relations programs.
We talked with Sermo about using their survey tool to sample attitudes and find out what matters to doctors on the receiving end of physician relations efforts. The Sermo format is one that produces truly candid comments and insights…plus it’s a way to get in front of doctors who are thought leaders themselves.
We’re looking for hospitals and professional referral-based practices to participate in this unique opportunity—we’ve arranged a special price for those that qualify. And we’ll report about the progress of the case study.
See how Healthcare Success transforms doctor marketing by generating exposure and increasing qualified leads!