Would You Like to Try a Sermo Pulse Survey? A Unique Opportunity for Physician Relations Insight

By Stewart Gandolf
Chief Executive Officer

sermo for doctorsYou’re probably familiar with Sermo, the physicians-only online community with about 116,000 doctor members. We see Sermo—and their Pulse Survey—as an attractive physician relations listening post for hospitals, specialty groups or other healthcare organizations that rely on referrals from physicians.

We have a unique opportunity for our readers. But this is an advanced strategy, so first here’s a bit of background to see if this would benefit your physician liaison work.

Sermo is only open to MDs and DOs in the US, and they don’t take advertising. As the largest online physician community—one in five practicing physicians are members—it’s a place for participating doctors to post observations and questions and to hear other doctors’ opinions.

Until now, the Sermo Pulse Survey has been used to recruit physicians for clinical studies. But we think of ourselves as thought leaders, so we took things a bit further and proposed a pilot program to benefit physician relations programs.

We talked with Sermo about using their survey tool to sample attitudes and find out what matters to doctors on the receiving end of physician relations efforts. The Sermo format is one that produces truly candid comments and insights…plus it’s a way to get in front of doctors who are thought leaders themselves.

We’re looking for hospitals and professional referral-based practices to participate in this unique opportunity—we’ve arranged a special price for those that qualify. And we’ll report about the progress of the case study.

See how Healthcare Success transforms doctor marketing by generating exposure and increasing qualified leads!

Stewart Gandolf
Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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