The Unabashedly Competitive Doctor is Quietly Eating Your Market Share

By Stewart Gandolf
Chief Executive Officer

Two business men in a competitive running stanceThe business world of marketing for doctors is fiercely competitive, and the environment is getting worse. The not-so-obvious part is that your friends and colleagues are often the primary sources of competition for new patients and market share.

Medical doctors, generally, tend to be competitive-minded in many ways. That’s no surprise. There’s competition throughout medical school and residency, and finding and landing the ideal job situation is a challenge. But what often goes unnoticed is that among colleagues, there’s a lot going on below the surface.

Marketing-minded physicians and surgeons need to be aware that some professional associates—friendly and cordial in daily interaction—are full-throttle business competitors below the surface. And they may be quietly eating your market share of business.

Today, physician offices are going toe-to-toe in the new consumer-driven market to reach, attract and retain patients. Although these are usually outstanding providers, they want your business. They proactively want to win at the ongoing game of new business development.

Defending the competitive challenge…

Therefore, the problem that we’ve discovered is two-fold. Either practices don’t recognize that unabashedly competitive doctor, or they elect to do nothing. As a result–in each case–the competition wins. In fact, a head-in-the-sand denial about competition doesn’t work. It pays to recognize your primary competitors, and take a page from their playbook. They have no reservations about reaching out to empowered consumer/patients.

We often help medical practices reach and attract the patients and cases they want. If you’d like some help getting started, please give us a call at 800-656-0907. It’s important to understand that your professional team member and friendly colleague may be your tough-as-nails business competitor.

In the long term, your best defense is to revisit your SWOT Analysis and sharpen your competitive strategy. It pays to look closely at Strengths, Weaknesses (the internal factors), and Opportunities and Threats (the external considerations.)

For additional reading on this topic, see: Competition and the Revolutionary Rise of Healthcare Marketing and The Much-Neglected Secret to Beating Your Healthcare Competition Online.

Stewart Gandolf, MBA, CEO

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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