Allergist Marketing: Targeting Kissing and Other Life’s Pleasures – Causes of Serious Allergic Reactions

By Stewart Gandolf
Chief Executive Officer

allergy marketing and kissing

Allergy Marketing & Life’s Pleasures

Kissing, wearing cosmetics and jewelry, tattoos and piercings, and even your cell phone could bring on serious allergic reactions. And allergists are learning how to look for and treat reactions to “Life’s Pleasures.”

Allergists, allergist marketing professionals and the news media attending the American College of Allergy, Asthma and Immunology (ACAAI) Annual Meeting earlier this month heard from national experts on this topic.

The pursuit of beauty has an allergy risk for many, and physicians should provide patients with a list of products to substitute for allergy-causing cosmetics, according to ACAAI presenter Dr. Luz Fonacier, professor of clinical medicine at the State University of New York at Stony Brook.

Cosmetic allergies represent 21.8 percent of patients who are referred for patch testing, according to Dr. Fonacier. An average adult applies about 12 personal hygiene products. “This is anything you rub, pour, sprinkle or spray on your body for cleansing, beautifying and promoting attractiveness,” she said. “You cannot convince a female to avoid cosmetics. You need to offer substitutes and alternatives.”

Other “pleasures” may be risky, and some at a younger age. When patients react to jewelry, the typical culprits are nickel and gold. Because girls are getting piercings at younger ages and young people are opting for multiple body piercings, early sensitization is on the rise.

People with nickel allergies can experience a reaction to cell phones. Although it’s not clear how many individuals may have had this reaction to cell phones, nickel allergy afflicts about three percent of men and nearly 20 percent of women nationwide.

Kissing can trigger a reaction in individuals with food and medicine allergy when the allergen is present in saliva. An alternative is for the non-allergic partner to brush their teeth, use mouth rinse, and avoid the offending food for 16-24 hours before kissing.

There’s more about the ACAAI meeting here. And there’s more allergist marketing information and allergy medical marketing on our website.

See how Healthcare Success transforms doctor marketing by generating exposure and increasing qualified leads!

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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