[Series Installment: How to Win More Patients for Your Most Profitable Service Lines; Step Seven – Develop Your Feet on the Street. A free White Paper from the Healthcare Success Educational Library.] FOTS? That’s our shorthand for outside representatives, liaisons or simply your “Feet on the Street.” It’s one of the most important and proactive […]
I just came away from a discussion with two practice representatives who work with one of our highly successful specialty practices. Real world, “from the street” healthcare marketing information is often perceptive, and the conversation left me with important insights that I wanted to share with our readers. For context... Three years ago, our client […]
Hospitals want to constantly build rapport with their referring physicians. And, if you are a specialist (medical, physical therapy or dental), chances are you are heavily dependent upon referrals from other doctors. If you are currently looking to win more of those professional referrals, experience shows that one of the most productive and successful marketing […]
Here’s a real-world marketing case study about…using clinical case studies. Cindy Gall sends us this medical practice marketing success story about how the Central Texas Spine Institute (Austin) is effectively using physician-to-physician clinical case examples. Cindy writes, “I attended a Healthcare Success seminar in September of 2010. Lonnie Hirsch recommended using case studies as a […]
We’d like to hear from our readers about a quote from a USA Today story. (We suspect that more than a few people will have a reply…perhaps a passionate reply.) The subject matter is physician liaison work and the context is primarily about hospital-physician relations. More broadly however, the subject is physician referral marketing in […]
As everyone with a holiday shopping list knows, “Black Friday” and “Cyber Monday” have propelled the season into high gear…including the search for the perfect gift idea for one healthcare practice or hospital to give to a physician’s office. Our earlier post, Whacky or Wonderful? Making Gift-Giving Memorable in Medical Practice Marketing, challenged medical practice […]
Right about now you might be wondering exactly how the "Spanish Inquisition" catchphrase could possibly harbor a lesson for doctor marketing. The answer is surprisingly simple and it's a useful way to define, create and deliver an exceptional patient experience. To be clear, we're not talking about a patient's medical care or the provider's skills, […]
How to lose colleagues faster than you can say "Professional Referral Faux Pas" Each time we roll up our sleeves and work with a group of doctors at one of our 2-day marketing meetings, the professional referral marketing strategies and tactics session is one of the most interesting, lively, popular and productive segments. It hits […]
The three big ideas behind every successful Professional Referral Program. Referrals are all about relationships. And professional relationships—the source of professional referrals—don't blossom spontaneously. There's a well-considered system that fuels a successful Professional Referral Program, based on these three concepts. Healthcare referrals are the financial lifeblood of many hospitals and practices. And for others, referrals […]
