Category: Market to Doctors

Hiring a Healthcare Practice or Organization Rep

Hospitals want to constantly build rapport with their referring physicians. And, if you are a specialist (medical, physical therapy or dental), chances are you are heavily dependent upon referrals from other doctors. If you are currently looking to win more of those professional referrals, experience shows that one of the most productive and successful marketing […]

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Compelling Clinical Cases Boost Reputation and Professional Referrals in Medical Practice Marketing

Here’s a real-world marketing case study about…using clinical case studies. Cindy Gall sends us this medical practice marketing success story about how the Central Texas Spine Institute (Austin) is effectively using physician-to-physician clinical case examples. Cindy writes, “I attended a Healthcare Success seminar in September of 2010. Lonnie Hirsch recommended using case studies as a […]

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The Good and the Bad: Medical Practice Marketing Gift Advice from Our Readers

As everyone with a holiday shopping list knows, “Black Friday” and “Cyber Monday” have propelled the season into high gear…including the search for the perfect gift idea for one healthcare practice or hospital to give to a physician’s office. Our earlier post, Whacky or Wonderful? Making Gift-Giving Memorable in Medical Practice Marketing, challenged medical practice […]

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“Nobody Expects the Spanish Inquisition” – a Surprising Lesson for Doctor Marketing

Right about now you might be wondering exactly how the “Spanish Inquisition” catchphrase could possibly harbor a lesson for doctor marketing. The answer is surprisingly simple and it’s a useful way to define, create and deliver an exceptional patient experience. To be clear, we’re not talking about a patient’s medical care or the provider’s skills, […]

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The 3 Cs for Winning Professional-to-Professional Referrals

The three big ideas behind every successful Professional Referral Program. Referrals are all about relationships. And professional relationships—the source of professional referrals—don’t blossom spontaneously. There’s a well-considered system that fuels a successful Professional Referral Program, based on these three concepts. Healthcare referrals are the financial lifeblood of many hospitals and practices. And for others, referrals […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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