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Person holding an iPhone and looking at a bunch of social media apps

Is your Healthcare Social Media too self-serving? Social media is a hot topic for healthcare marketers, though navigating the various channels isn’t always easy. Most people have experience sharing on social media, so it may seem that posting for your healthcare organization would be simple enough. However, this leads a lot of companies to have […]

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A series of mathematical equations representing the Google algorithm

Over the years, we’ve alerted our Healthcare clients and industry colleagues to a few major updates that could affect their healthcare SEO (search engine optimization) rankings. Google makes updates to its search algorithms all the time—but only a few stand out as having the potential for a major impact on your presence in the search […]

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photo of medical search engine

It’s a buzzword you hear any time you talk to someone about visibility for your business’s website. Have you thought about your SEO?  SEO stands for search engine optimization, and it’s a practice that’s changed drastically over the years. But the purpose remains the same: the term describes the art and science of getting your […]

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healthcare marketing agency team

A great healthcare marketing agency can help you go after the patients you want, build your brand, and grow revenues. Just as vitally, they'll be there for you—not for a one-off project or creative piece, but as a true marketing partner.  The cold, hard truth is, many agencies won’t actually form a true marketing partnership […]

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Healthcare Branding Misconception | Square Image

Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a […]

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photo of piggy bank and spilled cash with stethoscope symbolizing private equity healthcare

Private equity deal activity has dropped by about 19% in the last 4 years—but healthcare-specific deals continue to grow at a steady rate year after year. That's because healthcare organizations are a strong investment, with high margins and a product that will always be in demand, whether in biotechnology, medical devices, or private practice. However, […]

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two people discussing a digital marketing revolution

It is tempting to describe the digital revolution in healthcare marketing using either-or terms. Articles that want to compare and contrast TRADITIONAL marketing with DIGITAL marketing tend to make two columns, with one side VERSUS the other side. The purpose, place and applications of one are not in opposition to the other. Most often, they […]

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healthcare marketing agency meeting

There’s a point of critical need in a business growth curve when you can’t go it alone. Without the resources of a healthcare marketing agency your hospital or medical enterprise is destined to slow, plateau or shrink in the heat of competition. This is a significant step for any organization, and it’s vital to identify […]

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