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how to select the right content types

A strong content marketing strategy includes a plan for picking the right assets for the job. While you might have worked hard to develop a brand message, the medium you tell that story through is just as important. But how do you know if you should create a blog post or a web page? Do […]

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Build your brand with live and virtual healthcare events

Live events can be a core part of the marketing strategy for healthcare systems, hospitals and multilocation practices. But, as we all know, the last few years have challenged how we market and serve our clients -- especially when it comes to live events.  I was recently invited to co-lead a webinar about events with […]

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healthcare content marketing strategy

When done correctly, healthcare content can build trust and turn people into lifelong supporters of your brand. At the same time, creating superior health or wellness content can be challenging. It should always be engaging, informative, technically accurate, and compliant. The difficulty only increases when you want to produce amazing content regularly and within budget.  […]

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Headshot of Johnny Smith, Vice President of Marketing Services at Encompass Health

Read the summary of our latest podcast, featuring Johnny A. Smith Jr. of Encompass Health and Stewart Gandolf of Healthcare Success.

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7 most common ppc mistakes in healthcare

Our paid search experts share the seven most common PPC mistakes in healthcare and how to avoid them. Read now.

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Desktop computer with the word Wellness on the screen.

Discover six key healthcare trends emerging from the pandemic, according to a podcast interview with Darwin Research Group.

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Female CEO posing for a photo with the office building and river behind her.

In part one of the CEO’s Guide to Hospital Marketing Strategies, learn seven wins to expect from your investment, including a positive ROI.

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A shopping cart

Discover five ways to build a strong hospital brand for the modern healthcare consumer and reach your target audience.

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Digital health readout

Learn about the May 2021 Google Page experience update to prepare your site with Core Web Vitals metrics.

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Learn Google’s high standards for content, including how to demonstrate Google E-A-T for healthcare content.

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Computer will illustrated rocked ship taking of with the words SEO underneath

Discover 7 of the most common technical SEO issues found in healthcare websites in order of importance.

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Dr. Hassan Tetteh

I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate professor of surgery of the uniformed services at the University of Health Sciences and adjunct faculty of Howard University College of Medicine. He was also a Robert Wood Johnson Health Policy Fellow from 2012 to 2013 and a visiting […]

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