Healthcare Success

THE BLOG
Sign Up For The Blog
Healthcare Success Blog image

We’re not sure that we can say this any stronger. Up and down the nation’s healthcare delivery system, professional referrals are the essential lifeblood of business for many practices. In the world of hospitals and specialty practices, doctor referrals are an indispensable factor in the function of the practice. When a professional referral system is an […]

Read More
"panic" and "calm" sign

Some old-school ideas needlessly linger on. There’s a tired notion that sometimes whispers in the back of a physician’s brain and says: “Doctors shouldn’t advertise.” Or, more specifically, they fear: “My professional peers will think less of me. Physician advertising will hurt my relationships with referring doctors.” In fact, the reverse is often true today. […]

Read More
Healthcare Success Blog image

Massachusetts primary care physician groups—some 500 of them—are the focus of a first-in-the-nation comparison from Consumer Reports. As we see it, medical providers, practices, and healthcare and medical practice marketing professionals in the other 49 states will want to take note for several key reasons: 1. Ratings primarily reflect the “patient experience”—and are marketing significant. […]

Read More
Healthcare Success Blog image

At first glance, this looks like another one of those instances of a “surprising secret” article where the subject material is neither too surprising nor too secret. It turns out that the recent WSJ/SmartMoney article about the work of physician liaisons and practice representatives is good info for patients, but it isn’t startling news to […]

Read More
Healthcare Success Blog image

Not so long ago, only a few hospitals and medical practices had some sort of “ambassador” on their staff. But as healthcare marketing and delivery systems have changed in recent years, this occasional and sometimes informal position has evolved significantly. Practices, hospitals and health systems large and small have hired physician liaisons for the primary […]

Read More
Healthcare Success Blog image

As everyone with a holiday shopping list knows, “Black Friday” and “Cyber Monday” have propelled the season into high gear…including the search for the perfect gift idea for one healthcare practice or hospital to give to a physician’s office. Our earlier post, Whacky or Wonderful? Making Gift-Giving Memorable in Medical Practice Marketing, challenged medical practice […]

Read More
Healthcare Success Blog image

Each year, about 22 million patients are referred from one healthcare professional to a professional colleague. And patient referrals account for hundreds of times more than that number. In physician marketing, direct referrals into the practice often represent a large and significant segment of new business development, which, regrettably, is a neglected part of the […]

Read More
Healthcare Success Blog image

Lately we've been increasingly aware of the growing importance of word of mouth (WOM) advertising in physician practice marketing and medical marketing in general. WOM can be either positive (resulting in a patient referral and new business), or it can be negative (resulting in, well, nothing). Having experienced both edges of that sword, we all […]

Read More
bunny in magician hat

Professional referrals—typically from generalist to specialist or to hospital admitting—are the financial lifeblood of many specialty practices, hospitals and other medical and dental providers. However, once rock-solid referral sources have eroded or evaporated with the dynamics that are reshaping healthcare delivery systems. It’s an increasingly urgent problem for hospital and healthcare marketing in general, and […]

Read More
cans connected by a string

The numbers are an eye-opener: Two-thirds of primary care physicians say they regularly send patient referral information to specialists, but only one-third of specialists report receiving it. Clearly there’s a communications disconnect, according to a national study published this month in Archives of Internal Medicine. The study did not directly address the marketing implications of […]

Read More
Healthcare Success Blog image

Walgreens, the nation’s largest drugstore chain, is turning-up the heat in family practice marketing. It’s been ages since the corner “drug store” confined it’s offering to only pharmaceuticals. But about 350 Walgreens locations are now part of the changing competitive healthcare landscape and likely to be an increasingly important factor to consider in FP, GP, […]

Read More
Healthcare Success Blog image

How to lose colleagues faster than you can say "Professional Referral Faux Pas" Each time we roll up our sleeves and work with a group of doctors at one of our 2-day marketing meetings, the professional referral marketing strategies and tactics session is one of the most interesting, lively, popular and productive segments. It hits […]

Read More
1 | 2 | 3 | 4 |
Filter  
Sound like what you're looking for?
Call us now at (800) 656-0907
to talk with a consultant.
Ready to explore a partnership?
© 2023 Healthcare Success, LLC. All rights RESERVED.