Category: Dental Marketing

Clever Orthodontic Marketing Contest Keeps Kids and Parents Connected to the Practice During Vacation Months

Could it be that orthodontic practices have more fun? Seems that way with things like this simply fun orthodontic marketing idea at Pashley & Baum in Irvine, CA. They’re an orthodontic practice, and it’s a kid’s contest, but this concept would fly with other professions as well; pediatrics, adolescent medicine, family practice or maybe others […]

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Twin Cities Candy Buy Back: A Civic-Minded Promotion for Orthodontic Marketing & Publicity Gets Everyone Involved.

As Halloween approaches, Cosmopolitan Orthodontics is generating publicity for their second annual Candy Buy Back program in suburban Minneapolis, St. Paul, MN. They are one of several dental and orthodontic practices around the country that use this attention-getting concept. It’s a novel orthodontic marketing idea that involves patients, parents, staff and the community, and it […]

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Interactive Tools for Pedodontic / Pediatric Dentistry Marketing: Maintaining the Competitive Edge in Columbus, Mississippi

  We think Pediatric Dentist David Curtis is tuned-in to his community. His website is more than an online brochure—it also provides interactive advantages for patients and their parents. In Columbus, MS (population 23,818), “everything is digital.” What caught our eye was an article by Seth Putnam in the Columbus Dispatch titled: More local businesses […]

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Driving Your Brand in Dental Marketing & Advertising

Speaking of attention-getting dental marketing and advertising, here’s a clever idea that caught our eye in Coeur d’Alene, Idaho. (Getting attention is a good first step.) Yep, we know…this isn’t for everyone… but worth sharing. The dentists at Riverstone Dental Care told us that this unique bit of mobile dental advertising generates new patients and […]

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The Music of Dental Marketing

The “rock star” approach to dental marketing? Could be. They definitely sound good to us. (Really good!) Open Wide is a rock and roll band of six practicing dentists — and one school teacher who flosses her teeth daily. This isn’t a conventional dental marketing and advertising strategy, but we know a lot of musically […]

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State of Dental Marketing

Dentists want to grow their practices, but most are operating without a marketing roadmap. “This is an increasingly tough business.” This comment from an experienced solo dentist (age 55 to 64) practicing in the Midwest was clear and direct. And many, perhaps most, dentists who participated in the first-ever State of Dental Marketing Survey seem […]

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