Clever Orthodontic Marketing Contest Keeps Kids and Parents Connected to the Practice During Vacation Months

Last Updated on July 21, 2014 by Stewart Gandolf

Could it be that orthodontic practices have more fun? Seems that way with things like this simply fun orthodontic marketing idea at Pashley & Baum in Irvine, CA. They’re an orthodontic practice, and it’s a kid’s contest, but this concept would fly with other professions as well; pediatrics, adolescent medicine, family practice or maybe others […]

Twin Cities Candy Buy Back: A Civic-Minded Promotion for Orthodontic Marketing & Publicity Gets Everyone Involved.

Last Updated on July 25, 2013 by Stewart Gandolf

As Halloween approaches, Cosmopolitan Orthodontics is generating publicity for their second annual Candy Buy Back program in suburban Minneapolis, St. Paul, MN. They are one of several dental and orthodontic practices around the country that use this attention-getting concept. It’s a novel orthodontic marketing idea that involves patients, parents, staff and the community, and it […]

Interactive Tools for Pedodontic / Pediatric Dentistry Marketing: Maintaining the Competitive Edge in Columbus, Mississippi

Last Updated on June 5, 2019 by Stewart Gandolf

We think Pediatric Dentist David Curtis is tuned-in to his community. His website is more than an online brochure—it also provides interactive advantages for patients and their parents. In Columbus, MS (population 23,818), “everything is digital.” What caught our eye was an article by Seth Putnam in the Columbus Dispatch titled: More local businesses […]

Driving Your Brand in Dental Marketing & Advertising

Last Updated on May 24, 2019 by Stewart Gandolf

Speaking of attention-getting dental marketing and advertising, here’s a clever idea that caught our eye in Coeur d’Alene, Idaho. (Getting attention is a good first step.) Yep, we know…this isn’t for everyone… but worth sharing. The dentists at Riverstone Dental Care told us that this unique bit of mobile dental advertising generates new patients and […]

The Music of Dental Marketing

Last Updated on May 30, 2019 by Stewart Gandolf

The “rock star” approach to dental marketing? Could be. They definitely sound good to us. (Really good!) Open Wide is a rock and roll band of six practicing dentists — and one school teacher who flosses her teeth daily. This isn’t a conventional dental marketing and advertising strategy, but we know a lot of musically […]

How to Get Patients to Ask About Your High-End Procedures

Last Updated on July 22, 2013 by Stewart Gandolf

The overwhelming reason why patients don’t ask about your high-end procedures is because they don’t know much about your practice or procedures — high-end or Otherwise. And unless they have a strong personal need or envision a value to themselves, they also have no interest. Short conversation … over before it begins. It’s simply a […]

The ‘No Excuses’ Call Tracking System to Maximize Your Advertising ROI

Last Updated on June 4, 2019 by Stewart Gandolf

In dental marketing, we’re passionate about knowing the source of new patients. It’s the clarity needed to drive a successful program and keep a bundle of marketing dollars from being wasted. These tracking principles also apply to many other healthcare professions. What troubled us recently in the results we reported from the State of Dental […]

Seven Mistakes Dental Practices Make When Creating a Website

Last Updated on May 30, 2019 by Stewart Gandolf

The Internet has become the tool of choice for prospective patients in making dental and other health–care decisions. But there are a ton of practices that don’t have a first–class online marketing tool, and that’s a missed opportunity and lost revenue. If it’s time to take a critical look at your tired, gen–one version, here’s […]

State of Dental Marketing

Last Updated on June 5, 2019 by Stewart Gandolf

Dentists want to grow their practices, but most are operating without a marketing roadmap. “This is an increasingly tough business.” This comment from an experienced solo dentist (age 55 to 64) practicing in the Midwest was clear and direct. And many, perhaps most, dentists who participated in the first-ever State of Dental Marketing Survey seem […]

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