It’s easily overlooked, but every new patient has already “met the practice” several times before they meet the physician. In doctor marketing terms, the patient experience begins long in advance of the first appointment. Typically, a new patient is forming an impression even before they pick up the phone. Then there will be one or […]
Faulty logic may keep you stuck as the "best kept secret" in town. Healthcare practitioners often fall victim to the widely-held, but mistaken belief that being a good doctor is sufficient to attract new patients and assure success. In reality, this non sequitur often leads to failure, and the frustration of feeling like a "best […]
Healthcare delivery isn’t exactly like Gene Roddenberry envisioned it on the Star Trek television series nearly a half-century ago. Or is it? Dr. Leonard “Bones” McCoy was armed with futuristic devices like medical tricorders, hyposprays for needle-free injections, and vital signs monitors in Sick Bay. So are any of the science fiction devices similar to what […]
This is a brief post about a deceptively simple and highly useful idea to help people find you online. Here's how doctors, hospitals and marketing professionals can quickly create a custom splash page—complete with analytics dashboard—to bolster personal reputation and practice branding, and heighten search engine visibility. The first thing you should know about About.Me […]
Here's what goes into a hard-working healthcare logo that does a powerful branding job without a multi-million dollar budget and global exposure. Why you don't need or want a logo like Pepsi. Picture this. Wouldn't it be terrific to have a logo for your medical group, hospital or physician practice that had the recognition impact […]
We launched our new series of marketing articles at ImagingBiz this week with a short lesson in branding. We’re pleased to contribute to the ImagingBiz educational and informational portal on a regular basis. It's for decision-makers in medical imaging in both the outpatient and hospital environments. And although our initial article is directed primarily to […]
Just recently Stewart was the guest speaker for a large group of healthcare professionals. (It was a dental society meeting, but the issue he encountered that evening applies to other professions, practices, medical groups and even hospitals. Please read on.) Nearly all of the attendees in the audience were doing some degree of marketing, and […]
Having a branded YouTube channel is like having a second website specifically to showcase your video content. And once you’ve produced several healthcare marketing videos, creating your own YouTube channel is an inexpensive way to expand online visibility, use your video materials in multiple locations and attract additional online visitors for your medical practice, hospital, […]
This little exercise in healthcare marketing and branding is harder than it seems. Try this: In one word, and only one word, what is your competitive edge? What is your practice, hospital or healthcare organization all about, and what makes you different and better than the competition? Your unique value proposition is about what you […]
Providing patients with online appointment scheduling appears to be growing in some healthcare sectors, but it’s not an option for most patients. People want it. They use online scheduling in other areas of their daily living. There are business advantages for the provider. BUT—online appointments are a convenience that not many providers offer to patients. […]
by Kathy Roy Gaughran, Senior Marketing Strategist My travel schedule takes me to the offices of healthcare providers throughout the nation. Each initial visit is a great “first impression” opportunity for me to take the role of a new patient who is seeing the practice with fresh eyes. The “experience” (seeing and feeling what impacts […]
When was the last time you walked into your office through the front door? Take a stroll. Does it look like Marcia Brady is about to walk through at any moment? Most doctors/physicians want to be perceived as progressive and leading edge. They express this in the way they practice medicine and in their doctor/physician […]
