Be Willing to Ignore Someone and Other Healthcare Branding Advice

Last Updated on June 4, 2019 by Kathy Roy Gaughran

Change can be hard to embrace. The nation’s healthcare delivery system—which has traditionally been slow to adjust—is experiencing unprecedented reform. And with it, one significant consequence is the need for healthcare branding, rebranding or a completely new approach. The Affordable Care Act and other social dynamics have changed the fundamentals of doing business. Maybe you are […]

Instagram: Healthcare Marketing’s Powerhouse Picture Tool

Last Updated on June 4, 2019 by Stewart Gandolf

Hospitals, group medical practices and other healthcare professionals have embraced digital and social media for marketing. The standard toolbox begins a robust website, plus a Facebook page, and sometimes, a blog. Deeper plans may also include a YouTube channel, Twitter and/or LinkedIn and others. Relatively new on the scene is Instagram, which is a powerhouse picture […]

Your Brand Isn’t What You Say – It Is Who You Are.

Last Updated on June 1, 2016 by Stewart Gandolf

[Series Installment] When you begin to develop marketing ideas for hospitals and healthcare providers, you bump into some apparent contradictions to be sorted out. There’s the business of consumerism, for example, where traditional patients have become (or are rapidly becoming) informed consumers, newly empowered to make their own health care buying decisions. The medical purchasing […]

The Disheartening Dyssynchrony of Hospital Marketing and Operations

Last Updated on June 7, 2019 by Paul Rosen

[Guest Post by Dr. Paul Rosen] I took my kids to a Philadelphia 76ers game a few weeks ago. The Sixers lost to the Boston Celtics. The Sixers have been doing a lot of losing actually. They finished the season with 10 wins and 72 losses, giving them the worst record of any team in […]

How to Find the Differentiating Marketing Heart of Your Hospital Brand

Last Updated on April 9, 2016 by Stewart Gandolf

iPad device with text reading "Why You?"

As a student of marketing, I tend to dissect the brand name-logo-tagline combinations that I notice. Professionally and personally, I admire the good ones. But the bad ones in particular grab my attention. Like driving into a pea soup fog bank, there is a sudden disconnect with the highway, landmarks and even reality. When you spot […]

The Best Strategies in Healthcare Begin with Empathy [Podcast]

Last Updated on May 30, 2019 by Stewart Gandolf

[Leadership Podcast Series] In this insightful and inspiring interview, Thomas H. Lee, MD, Chief Medical Officer of Press Ganey, and Stewart Gandolf, CEO of Healthcare Success, discuss An Epidemic of Empathy in Healthcare. In an increasingly consumer-driven health care environment, organizations must compete on delivering value for the patient. The traditional physician-centered world of health care delivery […]

Hospital Wayfinding: The Plain-Sight Patient Satisfaction Barrier

Last Updated on June 5, 2019 by Kathy Roy Gaughran

Many of us at Healthcare Success have visited many hospitals and health care campuses around the country; usually on business, and occasionally as a visitor or patient. More often than not, navigating a large and unfamiliar building is a confusing and unsettling experience. If simply finding their way around is a challenge for a patient […]

Care and Feeding of Doctor Online Presence, Reputation and Brand

Last Updated on March 8, 2016 by Stewart Gandolf

"reputation management" in black marker text

[A continuing series.] If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who recognize your name—are an important consideration. But there’s more to it. From a business development perspective—your ability to attract more new patients […]

The New Imperative of Marketing Your Ophthalmology Practice

Last Updated on March 7, 2016 by Stewart Gandolf

eye drawing background with text reading "Marketing your Ophthalmology practice"

Ophthalmology specialists have long been aware of the need for marketing in their practice business plan. But as Yogi Berra might shrewdly warn, “the future is not what it used to be.” Under the general umbrella of “vision care services,” individual practice structures will vary in size, structure and operational emphasis. But ophthalmic practitioners and […]

How to Grow a Brand Evangelism Marketing Movement

Last Updated on June 6, 2019 by Stewart Gandolf

[Part of a Series] Many medical practices are unaware of their own potential in evangelism marketing. Virtually every day, doctors and hospitals deliver a form of happiness and satisfaction to their patients. These are people who appreciate the health care solution that has resolved their medical concern. Unfortunately, this sense of patient gratitude is largely […]

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