How to Find the Differentiating Marketing Heart of Your Hospital Brand

Last Updated on April 9, 2016 by Stewart Gandolf

iPad device with text reading "Why You?"

As a student of marketing, I tend to dissect the brand name-logo-tagline combinations that I notice. Professionally and personally, I admire the good ones. But the bad ones in particular grab my attention. Like driving into a pea soup fog bank, there is a sudden disconnect with the highway, landmarks and even reality. When you spot […]

The Best Strategies in Healthcare Begin with Empathy [Podcast]

Last Updated on May 30, 2019 by Stewart Gandolf

[Leadership Podcast Series] In this insightful and inspiring interview, Thomas H. Lee, MD, Chief Medical Officer of Press Ganey, and Stewart Gandolf, CEO of Healthcare Success, discuss An Epidemic of Empathy in Healthcare. In an increasingly consumer-driven health care environment, organizations must compete on delivering value for the patient. The traditional physician-centered world of health care delivery […]

Hospital Wayfinding: The Plain-Sight Patient Satisfaction Barrier

Last Updated on June 5, 2019 by Kathy Roy Gaughran

Many of us at Healthcare Success have visited many hospitals and health care campuses around the country; usually on business, and occasionally as a visitor or patient. More often than not, navigating a large and unfamiliar building is a confusing and unsettling experience. If simply finding their way around is a challenge for a patient […]

Care and Feeding of Doctor Online Presence, Reputation and Brand

Last Updated on March 8, 2016 by Stewart Gandolf

[A continuing series.] If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who recognize your name—are an important consideration. But there’s more to it. From a business development perspective—your ability to attract more new patients […]

The New Imperative of Marketing Your Ophthalmology Practice

Last Updated on March 7, 2016 by Stewart Gandolf

eye drawing background with text reading "Marketing your Ophthalmology practice"

Ophthalmology specialists have long been aware of the need for marketing in their practice business plan. But as Yogi Berra might shrewdly warn, “the future is not what it used to be.” Under the general umbrella of “vision care services,” individual practice structures will vary in size, structure and operational emphasis. But ophthalmic practitioners and […]

How to Grow a Brand Evangelism Marketing Movement

Last Updated on June 6, 2019 by Stewart Gandolf

[Part of a Series] Many medical practices are unaware of their own potential in evangelism marketing. Virtually every day, doctors and hospitals deliver a form of happiness and satisfaction to their patients. These are people who appreciate the health care solution that has resolved their medical concern. Unfortunately, this sense of patient gratitude is largely […]

What is a Chief Evangelist and Why You Should Be One

Last Updated on June 4, 2019 by Stewart Gandolf

[First in a series.] American business author, entrepreneur and keynote speaker Guy Kawasaki has a fascinating, marketing-centered biography. In 1984 he was an Apple employee responsible for marketing Macintosh computers…becoming the Chief Evangelist of Apple. (History suggests it worked.) A Chief Evangelist (or Brand Evangelist) is, among other things, an ambassador for your product, service […]

The Singularity of Hospital Branding Success

Last Updated on August 1, 2016 by Stewart Gandolf

If today’s patient–now an informed consumer–isn’t at the center of your branding universe, you don’t have an effective brand. In the rarified world of physics and mathematics, “singularity” is a point at which a function takes an infinite value. Sci-fi readers find the term applied to “space-time when matter is infinitely dense, as at the […]

Patient-Physician Email: An Untapped Competitive Advantage

Last Updated on June 6, 2019 by Stewart Gandolf

With very little encouragement, a professional colleague of ours will enthusiastically explain why her personal physician is an outstanding provider. As it happens, her hero-physician is highly skilled, credentialed and experienced. But one of the top reasons that she will recommend her physician is that the practice actively uses text messages and patient-physician email to […]

Why Caduceus Doesn’t Belong in Your Branding

Last Updated on July 6, 2015 by Stewart Gandolf

Here’s a slightly obscure—but marketing-useful—tidbit of healthcare history that many doctors don’t know. You can amaze your friends with the story of Caduceus vs. Asclepius…but they probably don’t belong in your healthcare branding. Stick with me on this. Amid the dynamic changes in healthcare, hospitals and medical practices throughout the US often find themselves in need […]

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