How Healthcare SEO Has Changed The Past Decade and What’s Ahead

Search Engine Optimization (SEO) is the fine-tuning process intended to maximizing the number of visitors who come to your website or landing page. Appealing to Google and the other search engines is a constant challenge. The goal is for online searches to have your web address on the first page of search results. But the […]

Healthcare Website Checklist: Characteristics of Top Ranked Sites 

A marketing website doesn’t have an end-date or use-by date. Instead, the effectiveness quietly fades away. Without an obvious signal, how do you know that it’s time for a new design? Here’s a healthcare website checklist of the things that top ranked sites have in common. Healthcare Website Checklist: Characteristics Most of all, if you miss the mark […]

Why SEO is the Vital Ingredient in Healthcare Website Design

Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing website will need major repair work or a complete re-build. Surprisingly, it comes up often. Just the other day, a practitioner proudly asked us, “What […]

Digital Marketing Is Becoming The New Wave of Healthcare Marketing

What exactly is “digital healthcare marketing?” Does it mean that your dentist is posting before and after snapshots in an online Smile Gallery on Facebook? In addition, will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement? Does “online healthcare marketing” describe the newsletter that you received from your primary physician […]

Google is Killing Mobile-Unfriendly Medical Marketing Websites

Google, the Search Engine Goliath, has been relentlessly pushing everyone— including medical marketing websites —toward a more perfect mobile-friendly experience. Google’s latest mobile search algorithm update is killing, or rewarding, websites according to “mobile friendliness” factors. Without getting too technical or lost in Search Engine Optimization (SEO) jargon, here’s what you need to know, and why, […]

DIMS: Healthcare’s Digital-Internet-Mobile-Social Marketing Test

The widely popular Snopes.com website—AKA the Urban Legends Reference Pages—has a problem with a famous quote by prolific American bank robber Willie Sutton. Supposedly, his reason for robbing banks is: “That’s where the money is.” It turns out that even Sutton denied having said it, but nevertheless, the logic is sound. The best fishing is […]

Retooling Healthcare Marketing for the Small Screen

Exactly a year ago, Google used its considerable clout to “demand” that most websites become “mobile-friendly.” The world’s biggest search engine now tends to favor responsive web design as a ranking signal. What that means is: Websites (those designed for a desktop or laptop screen) that can be easily seen on users mobile device (Smartphone […]

7 Need-to-Know Techie-Terms for Better Website Performance

It’s human nature, I suppose, to make quick judgments based on appearance. You know, the “first impressions” thing. Does an upscale restaurant serve a better meal than the “Corner Deli” place? Is the guy wearing a Brooks Brothers suit (and $200 necktie) better at being an attorney or financial advisor? Will a sleek and slim […]

What Every Doctor Needs to Know About Google Analytics

The basics of the story are sadly similar. A medical office will contact us about their website. It’s new, colorful and brimming with whiz-bang graphics. Custom-built by the designer guy down the hall, it definitely looks pretty—everyone in the office says so. But by any measure, the medical website just isn’t delivering new business. Diagnosis […]

The Window to Every Medical Office is Now a Computer Screen

If anyone still harbors doubts about the momentous—and mostly positive—influence of the Internet in healthcare, you can now apply the question marks of life to other things. (Lunar landing conspiracy theories and the whereabouts of Waldo still need some careful consideration.) But the convergence of patient/consumers and healthcare delivery is complete, and the pathway to […]

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