Politics or Purpose: What’s Driving Your Hospital Marketing?

Quite often, we see outdoor advertising for hospitals that is giant-sized evidence of a marketing department’s silent scream. Internal politics—more than any clear business purpose—dictated that the billboards prominently display a doctor’s picture. Or we see a stunning portrait of the hospital’s shiny “light speed” CT hardware. (Maybe both.) Yes, doctors are the soul of […]

Scripps Health: “Big Data” Means Big Opportunities for Healthcare Marketing

[SHSMD15 Podcast Series] This podcast previews the SHSMD15 presentation of Don Stanziano, Vice President of Marketing and Communications for Scripps Health: Empowering a Strong Brand: Scripps Health Integrates CRM into its Marketing Mix.   There’s a new way to integrate digital and traditional healthcare marketing. By using customer relationship management (CRM) tools, healthcare companies are able to […]

High Touch, High Tech: Workflows and Systems for Referral Growth

[SHSMD15 Podcast Series]  This podcast previews the SHSMD15 presentation of Deb Pappas, Senior Director of Marketing, and Kevin Pawl, Director of Patient Access, at Boston Children’s Hospital. Healthcare Success Business Development Director Lauren Henss talks with Deb and Kevin about their topic: High Touch, High Tech: Aligning Internal Workflows and Systems for Referral Growth.   […]

Senior Leaders and Managers in Evolving Physician Relations

[SHSMD15 Podcast Series] Healthcare Success is pleased to present this continuing series of conversations with industry thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. Among the challenges of a maturing physician relations program is bringing hospital leadership more […]

Wow the C-Suite with Media Strategies that Boost ROI

[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with healthcare industry and marketing thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. Strategic media planning and measurement are significant keys to optimizing value […]

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