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About a month from today everyone will be hanging a fresh calendar on the wall for 2013. And even from this relatively close perspective, the issues and challenges of what’s ahead for hospitals, physicians and healthcare providers are beginning to focus. As we see things, one dynamic in the New Year will be that change […]

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Some old-school ideas needlessly linger on. There’s a tired notion that sometimes whispers in the back of a physician’s brain and says: “Doctors shouldn’t advertise.” Or, more specifically, they fear: “My professional peers will think less of me. Physician advertising will hurt my relationships with referring doctors.” In fact, the reverse is often true today. […]

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Our readers, clients and professional colleagues know that one or more of our Healthcare Success “Marketing All Stars” is always traveling. In addition to our consulting work and our continuing Advanced Healthcare Marketing Strategies Seminar series, we’re frequently invited to speak at professional meetings and events across the nation. No doubt your schedule is just […]

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brady bunch characters standing on stairs

by Kathy Roy Gaughran, Senior Marketing Strategist My travel schedule takes me to the offices of healthcare providers throughout the nation. Each initial visit is a great “first impression” opportunity for me to take the role of a new patient who is seeing the practice with fresh eyes. The “experience” (seeing and feeling what impacts […]

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Testimonials--still an effective technique--but, more than ever, watch what you say and how you say it. Bloggers and celebrities included. The last time the Federal Trade Commission (FTC) updated its guidelines regarding the use of endorsements and testimonials in advertising was a mere 30 years ago.

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