As the Internet-age-old saying goes: The best place to hide a dead body is Page 2 of Google Search Results. This rule of thumb came to mind recently when someone questioned the purpose and value of Search Engine Optimization. Admittedly, SEO is challenging to understand, and even more difficult to do consistently…but as a starting […]
If you haven’t visited the Coca-Cola website, take a quick look sometime. Your hospital or medical practice does not have to be a global business icon for you to recognize why Coke’s website produces measurable results…and your website does not. Stick with me on this. There’s an insightful backstory to the comparison challenge, so I’ll […]
Not long ago, I received an iPhone snapshot of a doctor/client. No doubt someone in his office grabbed a quick picture—convenient but low quality. In the kindest of terms, the photo was crappy quality. This was definitely not the executive portrait of a distinguished, experienced and respected provider. Professionals working in marketing, advertising and public […]
Your proposal will include:
...and much more!
– Jonathan Calure, MD