The Long-Scroll Secret for Healthcare Website Design

Sometimes ideas emerge on the Internet without a final name. There’s a fresh design technique that you’ve probably seen recently on healthcare website design of home pages and landing pages. And, if you didn’t know the label, the various names include “long-scrolling,” “infinity scrolling” or “single-page” sites. There are some technical differences among the various […]

Leading Healthcare Marketing Agency Moves To Inspiring New Office Space

Recent Agency Growth Has Led Healthcare Success, LLC to Find a New Home Designed for Collaboration and Creating Impactful Campaigns. IRVINE, Calif., (May 16, 2016) – Healthcare Success, LLC, one of the nation’s leading advertising agencies for hospitals and medical groups has moved to a new office space located at 2860 Michelle Drive, Suite 230, Irvine, […]

Another Hospital PR Case: When Media Relations Go Sour

[Second of two parts] If you have not already done so, please read our previous post, Hospital PR Case Examples: One Bizarre, One Just Crazy about the hospital cyber-attack-for-ransom. This second case example is a different sort of hospital public relations (and media relations) squabble, between the local newspaper and the local hospital. Nobody wants […]

Two Hospital PR Case Examples: One Bizarre, One Just Crazy

[First of two parts] Two “PR-painful” news stories caught our attention recently. They are the kind of thing that makes the job of hospital public relations and community relations a challenge and headache…but, they illustrate why there are times that hospitals need professional help. For the hospitals involved— South Georgia Medical Center in Valdosta, GA, and […]

6 Publicity Tips That Reporters Will Not Tell You

The concept of “free publicity” appeals to medical practices and providers because it appears to be…well, free. It turns out that that “free” is something of a misnomer. In healthcare—for that matter, in any industry—communications professionals recognize that the process that results in positive publicity is time intensive and rarely easy. Ultimately, the story that appears […]

Ingestible Pills and Other Futuristic Communications Challenges

Advances in applied medical technology are rapidly outdistancing the ability for doctors, hospitals and healthcare communicators to explain “what’s new” to the typical patient. This is more than health apps, consumer gadgets and wearable devices. The ongoing challenges for medical communicators include: Being well versed about tech advances as they emerge Recognizing and communicating the […]

Your Healthcare Data Is About to be Breached

Cyber attacks on patient healthcare records and medical information are hot-news headlines—and an increasingly realistic prospect for health systems, hospitals and medical practices. Is your PR or Communications Plan ready for this digital broadside? Large-scale criminal data breaches, such as the reports regarding the UCLA Health System (affecting over 4 million people), are high profile […]

Hospital Publicity is a Win-Win-Win with US News List

Each year, the much-anticipated list of Best Hospitals by US News & World Report is a great national springboard for local and regional hospital public relations. Here’s an example of win-win-win PR that brings the big story down to the local reader. The San Diego Union-Tribune put the media spotlight on two respected, and nearby, […]

Exploding Myths About Medical Practice Publicity

“All you have to do,” someone once told every young doctor, “is be a good provider and everything will take care of itself.” Let’s put that notion at the top of this list of promotional myths. The mistaken belief—that simply being a good doctor will bring new patients through your door—will probably make you and your […]

10 Insider Tips for Doctors About Email Marketing

Perhaps the most revealing thing about email marketing is evidenced by the smartphone that you have in your hand right now. Smartphones now account for 80 percent of the mobile phone market, and IDC Research says that 80 percent of those folks–likely both you and I–checked email before their first cup of morning coffee—or anything else […]

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