computer used for healthcare marketing 2019

How to Build a Healthcare Brand for Millennials (and why you must)

The Core Concept of Branding Is Positive Differentiation A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION. Definitions will vary, but the Pew Research Center provides the most authoritative characterization […]

millennial women talking about healthcare in office

6 Things You Need to Know about Millennials and Healthcare

Millennials have the power to enact change. According to the US Census Bureau, this group (of people born between 1981 and 1996, myself included) now outnumbers baby boomers by about 8 million. And if we have the power to kill off everything from restaurant chains to paper napkins to the diamond industry, then believe me: millennial […]

The Big Secret About Reaching Millennials Before Your Competition

OK – here it is: Successfully marketing to Millennials—appealing to and attracting this major audience group—requires a totally new approach. For the most part, the customary ways-and-means of reaching this target audience completely misses the mark. As a result, they are the most difficult segment to market to effectively. Leave the challenges of an old-school perspective and […]

Millennial Expectations: Learning to Live with Healthcare's New Consumerism

Poke around online briefly and this prediction appears. It heralds the need for doctors to change and accept healthcare consumerism: “The medical world expects ‘patients’ to bear up patiently. But the medical world needs to learn to live with ‘consumers.’” What’s most surprising is that this quote is more than three decades old. It’s from […]

How Millennial Patients Are Changing The Way You Do Business

Here's why you need a guide to Millennials. Not long ago, it was the Baby Boomers that dominated the healthcare demographic landscape—one of the top audience targets of opportunity. The post-war crowd still represents a substantial slice of the American population. But boomer-babies are no longer the largest cohort. Millennials (age 18-34) are now the […]

Medical Marketing to Millennials: Convenience is the New Currency

Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability of technology in society shaped an expectation of instant gratification? Or is convenience a byproduct of working families constantly pressed for time and resources? In spite of the abundance of reference material that attempts to define and describe the Millennial Generation, researchers can’t […]

Reaching the Hard-to-Reach Millennial Audience

[Conclusion of a two-part series. Refer to Part One: King of the Hill: Healthcare Marketing and the Millennial Mindset.] Healthcare marketing plans by doctors, hospitals and communications executives have been reshaping their strategies and tactics for greater effectiveness with America’s largest demographic group--labeled The Millennials. Reaching this highly diverse and well-educated group is inherently different […]

King of the Hill: Healthcare Marketing and the Millennial Mindset

[First in a two-part series.] Not long ago, a momentous shift—demographically speaking—occurred in America. If, somehow, you missed the data temblor, some of your marketing and target audience assumptions might be off track. Significantly, the Millennial generation—defined as individuals ages 18 to 34—pushed the long-standing, post-WWII Baby Boomers group (ages 51 to 69) out of […]

Millennial Update: What Healthcare Marketers Need to Know

Recent surveys have refined the profile of “Generation Y” and some of the things that healthcare marketing professionals should recognize about reaching the sometimes-elusive, and loosely defined, Millennial Generation include: “Gen-Y” is a large and desirable demographic slice that holds an important position in nearly every savvy marketing plan; Physical health and happiness is important, […]

Meet the Millennials: Getting to Know the Biggest-Ever Generation

[One of a Series] Millennials are a significant slice of the population that’s important to healthcare professionals. And if they are not a consideration in your marketing game plan today, they definitely will be soon. Disclosure: I’m outside of the age parameters of the Millennial Generation. I’m pretty sure about that, but the trouble is […]

Multi-Generation Healthcare Branding: Building Trust Across Age Groups

Branding is more than just logos, slogans, and colors. It’s a long-term strategy to build trust, credibility, and healthcare brand loyalty across generations. Understanding how to build these values is critical, and it varies between generations. Healthcare consumers have distinct preferences and expectations depending on their age, requiring multilocation healthcare brands to balance digital innovation […]

Men's Health Marketing: How to Reach the Male Healthcare Consumer

Although women remain the primary healthcare consumers, 66% of men are now more focused on their health and wellness than they were before the pandemic. This shift is a valuable opportunity for your healthcare organization to connect with this growing audience and address their healthcare needs. Here’s how you can better connect with this audience, […]

Medicare Advantage Marketing Update: Mastering Change & Driving Results

How can you navigate the evolving Medicare Advantage market, attract new members, and keep your current beneficiaries engaged? I recently invited Doug Sprague to join me on our podcast to explore the current state of Medicare Advantage and how new CMS proposals and physician payment cuts are shaping the industry. In addition to being our […]

What Is Influencer Marketing & Is it Safe for Healthcare?

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency. Together, we explore how this evolving strategy can and should be integrated into your broader marketing […]

Marketing to Baby Boomers: 9 Key Insights Especially Relevant to Healthcare

Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power. However, marketing to Baby Boomers remains vitally important. At approximately 68.6 million strong, Baby Boomers remain a formidable and highly-valuable consumer segment. Unfortunately, when building their marketing strategies, many marketers fail to […]

How to Ask for Patient Reviews to Grow Your Online Reputation

Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions1 (after insurance acceptance and location). Today, virtually everyone should use reputation management software (RMS) to solicit, manage, and respond to reviews. Hospitals and multilocation practices […]

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Learn our best practices for healthcare marketing to seniors, including how to create on-target messaging and choose the right distribution channels

Women’s Health Marketing: How to Reach Women Healthcare Consumers

Women make over 85 percent of consumer purchases in the U.S. When it comes to the household, they make up to 90 percent of the healthcare decisions. Ninety four percent of women make their own healthcare decisions, and 59 percent of women make healthcare decisions for others. And yet women’s health marketing isn’t doing a […]

Closeup of dermatologist examining mole on back of male patient in clinic

Dermatology SEO

Why SEO for Dermatologists is so Important As you know, Dermatology is a highly competitive industry. Make sure your potential patients can find you quickly and easily online with professional dermatology SEO from Healthcare Success. We offer proven SEO strategies that will hoist your website above your competitors, to the top of the search results […]

Periodontics PPC

Effectively reach your local audience with PPC for periodontists Get ahead of your competition with effective PPC for periodontics. Nearly half of all U.S. adults are in need of periodontic services, but can they find your practice online? Approximately 54 percent of millennials, the largest generation since the boomers, search online for a medical practice […]

Concierge

Get noticed, earn trust, and grow your business with custom marketing solutions for concierge medicine. The healthcare landscape has changed. Healthcare consumerism continues to rise, large multilocation practices continue to emerge, specialized Telehealth providers are gaining momentum, Baby Boomers, Gen X, and Millennial populations are aging, and aggressive competition is the status quo. Traditional marketing […]

8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

We know that today's healthcare consumers want instant and accessible services. The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. Placed strategically, the QR code does wonders for marketing. And today more than ever, they are considered the green, hygienic, […]

Four Reasons Facebook & Instagram Advertising Are Essential for Healthcare Marketing

How much of your marketing budget is allocated to paid social media advertising? Are you wondering if it’s worth investing in healthcare Facebook ads? If it’s not something you’re taking seriously in 2022, you’re missing out on a massive opportunity to attract new audiences, increase awareness, drive conversions, and improve your bottom line. With approximately […]

How to Market to 65 Million Generation X Consumers to Win Their Business & Loyalty

Are you ignoring Generation X in your healthcare marketing strategy? You shouldn't be, and here's why: Gen Xers have the highest rate of brand loyalty, period. They are partial to the brands they trust and are willing to pay a premium for their products and services. Not only that, the 65 million Gen Xers are […]

7 Strategies for Healthcare Marketing to Gen Z Consumers

They are barely 21. They’re the first digital natives. And…they are very stressed. Gen Z, or Zoomers, are significantly impacted by today’s news, politics, culture, and climate issues. In the latest survey conducted by The Harris Poll on behalf of the American Psychological Association, Gen Zers reported high stress levels, more than any other group, […]

Female CEO posing for a photo with the office building and river behind her.

A CEO's Guide to Hospital Marketing Strategies: 7 Wins You Should Expect from Your Investment

In part one of the CEO’s Guide to Hospital Marketing Strategies, learn seven wins to expect from your investment, including a positive ROI.

Doctor performing telemedicine and telehealth with laptop, tablet and cell phone

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID

March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth's adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Earlier last month, in the interest of public safety, the federal government largely removed two […]

COVID Healthcare Marketing Questions: Pause, Pivot, or Push Forward

COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns' strategies? To answer this important question for healthcare marketers, […]

Doctor sitting at desk with cell phone in hand

Coronavirus: 5 Ways You Can Use Social Media and Digital Marketing to Help the Public During the COVID-19 Pandemic

Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the COVID-19 crisis. Priority One: Use social media to convince people to comply with social distancing, and consequently help us all, “flatten the curve!” The US Surgeon General, Dr. Jerome Adams, […]

Woman video calling a doctor on her tablet and cell phone with medical testing data.

What You Need to Know About Phygital: More than a Buzzword

Introducing PHYGITAL: It’s More than a Marketing Buzzword OK…we admit that it’s a freshly-minted word, but PHYGITAL recognizes an increasingly useful trend in marketing. PHYGITAL refers to a crossover of the physical (PHY-) and the digital (-GITAL) aspects of the brand experience.The majority of today’s consumers shop online and in “brick-and-mortar” locations, and those two […]

crumpled papers while brainstorming healthcare content

5 Ways to Create Quality Healthcare Content on Social Media

These days, it’s unusual for an organization not to have several social media accounts. Whether or not you post healthcare content regularly, chances are high that your healthcare organization, like most brands, has some sort of social media presence. Social platforms have become a vital and vibrant health resource for consumers—and not just for Millennials […]

doctor providing telehealth services through laptop

Telehealth: Providers Have More Options Than Ever Before [PODCAST]

Telehealth has been around for well over a century, but the last few years have brought a major shift in the meaning of the term. Now thanks to new technologies, HIPAA-compliant programs and apps, and forward-thinking companies like Spruce, providers have more options for utilizing telehealth than ever before. In fact, your organization can benefit […]

10 Medical Marketing Strategies to Try in 2019

This year, we're likely to see some dramatic changes in the world of healthcare. With private equity acquisitions on the rise, retailization in high demand, and some fierce competition, it's time to start treating your healthcare organization like the business it is. Make 2019 the year you find what works for your medical marketing. These […]

Top 15 Healthcare Marketing Trends for 2020

The only constant is change, and that's never been truer in the world of Healthcare Marketing. This year brought major acquisitions, new consumer priorities, and competitive trends that will only heighten in the New Year. Hospitals, medical practices, and healthcare organizations will have to stay one step ahead to keep up with both competitors and […]

[Podcast] Experiential Marketing: An Exciting Time for Healthcare

For today’s podcast, I sat down with a marketing colleague, Aaron Gaeir, CEO and owner of Grandesign. He’s doing some impressive things in the world of experiential marketing—a subspecialty of marketing that really only a few agencies can do (and do well). We talk about Gaeir's definition of experiential marketing, look at some of Grandesign’s […]

[PODCAST] 2019 Omnibus Study Results: Female Healthcare Consumers

The patient is going away and the consumer is here to stay. We’ve seen and discussed this trend for years, and today, we have the chance to see how this shift to consumerism affects various demographics—and women in particular. This week on our podcast, I’m talking with Rob Klein, founder and CEO of Klein & […]

hispanic mom searching mobile marketing on phone

Hispanic Mobile Marketing Trends: Reaching Smartphone "Super Consumers"

Hispanics are known as mobile “Super Consumers”: the most active smartphone users of any demographic in the U.S. In fact, according to Nielsen, Hispanics spend about 14 hours a week using smartphone apps and searching online on their phones. As the fastest-growing demographic in the country, it’s so important to find ways to reach this […]

doctor and patient in doctor's office discussing better care

[PODCAST] The Secret to Better Care in the Changing World of Healthcare

Running any healthcare organization comes with a number of challenges and obstacles. But CityMD, a large chain of urgent care centers in New York, has found a way to expand to 100+ locations without sacrificing care and compassion. In fact, as Richard Park, MD, CEO and Founder of CityMD tells me in today’s podcast, care […]

3 arrows showing the many directions of marketing strategy

Which Healthcare Marketing Strategy Should You Use Next?

Marketing for healthcare organizations is changing—fast. But when you're absorbed in the world of healthcare, it's tough to know what's going on in the world of marketing healthcare. Strategies that worked just a few years ago might not work today—but then again, many tried and trued methods continue to be successful for certain medical practices, hospitals, and […]

5 Things Most Doctors Get Wrong about Social Media

Some doctors are social media superstars. We’ve all seen them: they may host television shows or serve as frequent commentators on healthcare matters, making them a go-to source as a social media influencer. Some even use YouTube or Instagram to showcase procedures that fascinate the general public (but we can’t all be Dr. Pimple Popper). […]

Social Influencers: A Short Course in Creating Power and Leverage

Here’s a powerful secret sauce that social media pros use to make a mega-splash. Social influencers magnify and extend the typical reach. A hospital, health system or a premier doctor group, isn’t going to dominate the market by doing what everyone else does. Successful providers and organizations have an in-house leader, marketing person or team […]

photo of laptop displaying digital data marketing strategy

How Digital Marketing Data Influences Your Hospital Planning

More than at any time in the past, the Internet is the primary pathway to hospitals and healthcare providers for today’s informed consumer. There isn’t a hospital or healthcare marketing professional who hasn’t heard the stat that “over 70 percent of Internet users looked online for health information.” Pew Research confirms that the percent of […]

Top 10 Best-in-Class Healthcare Marketing Trends for 2018 Success

Perhaps the only rock-solid prediction for 2018 is that hospital, medical group and healthcare marketing is the ever-present challenge to keep pace with change. Competition is tough, resources are precious, and performance expectations—delivering a solid return on investment—are always demanding. To achieve a new level of success in the New Year, industry leaders and marketing […]

computer on patient centered hospital website

10 Best Practices to Create a Patient-Centered Hospital Website

A major hallmark of delivering patient-centered care is convenience. Today’s hospital and medical practice patient has become a sophisticated consumer. This is someone ready and willing to select a hospital or provider based on the quality and ease of service that truly puts the patient first. Millennials—the largest of the demographic groups—want and expect health […]

Consumerism Marketing Strategy Wins More New Patients

[Series Installment] Nearly all health systems, hospitals, medical groups and professional practices have two fundamental considerations in common. And the professional groups that are becoming breakaway successful have leveraged the new consumerism marketing. The first is dynamic—one that virtually everyone struggles with—is the tough competitive landscape. The quiet days of old-school healthcare are gone. The fast-pace […]

When Patients Leave: Why They Fire the Doctor

Most doctors are well respected, even beloved, by the vast majority of patients. In the broad spectrum of patient-provider relationships, physicians have a positive head start. As the widely held and generally correct stereotype goes, skilled and experienced professionals in the healing arts are intelligent, well educated who do good for patients and the community […]

Ten Reasons Why Digital Marketing is First for Hospitals and Doctors

[Part One in a Series] Right up front, it’s fair to say that there are some exceptions to this overview lesson about digital marketing. In fact, a full-service, integrated healthcare agency brings marketing and advertising savvy and experience to direct a comprehensive, digital-driven plan that attracts and retains new patients. That said, digital is (almost) […]

man pointing to marketing trends on digital device

More Marketing Visions and Trends for 2018

[Second of two parts.] Healthcare continues to reinvent itself with near-constant changes in delivery systems as well as in the ongoing competitive battles in marketing and advertising. Here are more of the forward-looking trends, strategies and tactics that hospitals and medical practices need to consider for 2018 planning and beyond. Many of the trends and […]

Creating Patient-Centered Design for the Medical Space [Podcast]

[Healthcare Success Podcast Series] This is Stewart Gandolf. As you know we like to provide our audience with interesting podcast topics and new perspectives about the things we teach everyday. Our guest today is Cheryl Janis, principal designer and owner of Cheryl Janis Designs. Today, we're talking about podcast is about interior design that benefits […]

Your Hospital’s Explosive Consumerism Makeover

[Series Installment] It looks like the majority of hospitals throughout the US want to be gearing up for major advances in consumerism. From a marketing and business development perspective, the institutions that make aggressive consumer moves will differentiate themselves from the other 92 percent of the industry. A mere eight percent of hospitals and health […]

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