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Free Healthcare Marketing Articles

	How to Establish Your Healthcare-Marketing Budget Scientifically
	How To Start Getting Patients From Your Healthcare Website TOMORROW
	Search engine optimization strategies for doctors who are tired of being the "invisible man" (or woman) online.
	How is Marketing A Healthcare Organization Different?
	What Is A Healthcare Business Marketing Plan? (And Why You Need One)


	A goal without a plan is just a wish
	SWOT: The high-level self exam that boosts your bottom line.
	No One Meant To Lie To You - BUT - Simply being good does NOT guarantee success
	How to navigate the politics in healthcare group marketing
	How to Find Bargain Advertising Rates While Our Recession Lingers
	Replace "Feel Good" Activities with Real Marketing to Attract Real Patients
	Email: A Stand-out Marketing Opportunity
	The Paradox of Disappearing Patients
	More Tough-Times Healthcare Marketing Secrets
	Looking For Missed Opportunity In Healthcare Organization Marketing
	Do You Really Know Your Competitive Landscape?
	Lessons from the super-rich: invest in your own business or practice, rather than the stock market.
	Your patients are looking for you on the Web. Are you there yet?
	The Marketing Year Has Already Begun. Do You Know Where Your Plan Is Today?
	The Ideal Doctor Revealed: What Patients Want Most Before You Say Hello
	7 Mistakes Doctors and Healthcare Organizations Make When Getting Their Website Done
	How To Use Marketing To Win Patients Despite Our Current Economic Crisis
	Health Care Market Research Data Is Your Insurance Policy Against Disaster.
	Doctors: How to Choose between Internal Marketing or External Advertising?
	Skills for Success: Improving Case Acceptance by Recognizing Buying Signals
	Healthcare Marketing Secrets When the Economic News is Soft
	Avoid the 7 Mistakes Doctors Make When Getting Their Healthcare Brochures Created
	Healthcare Success Strategies Will Create A Powerful, Differentiating Brand For Your Healthcare Organization
	Medical Yellow Pages: Playing to Win and Here are Some Rules
	Infomercial Primer: Advertising's Long-Form Produces Results for the Right Business
	Finding Creative Combinations for Elective Care that Add Up to Affordability
	Financing: Talk about benefits for better case acceptance
	Professional Referral Marketing: Four Cornerstones and Eight Fatal Errors
	How to Assure Success When the Phone Rings
	Lessons Learned: Falling into marketing is fine-just don't fall off a one-trick pony.
	What to Advertise: The Difference between Ho-Hum and Home Run
	The Right Media Buying Service Stretches Your Marketing Budget by up to 50%
	Product Promo Gone Wild: Five Lessons Learned From One "Bad Experience" Story.
	The Vital Few: Professional Referral Strategies to Protect and Grow Your Specialty Business
	So you want more educated, upscale patients?
	Physician Relations: We'll Help You Win Doctors' Hearts By Growing and Marketing Their Practices
	The 7 All-Time Most Frequently Asked Questions about Medical Marketing
	Postcards: The essentials are bold, brief and compelling
	Being an Expert is the Easy Part. How to Become a Recognized Authority.
	De-mystifyingTelevision Advertising: It May Be Within Your Reach After All
	Communication Tools to Enhance Your Relationship with Your Patients
	Case History: How one practice averted disaster by fixing its phone inquiry problems - and how you can do the same.
	Pharmaceutical Marketing: New Ideas to Ethically Win Doctors' Hearts by Helping Them to Grow Their Practices
	Medical Device Marketing Secret: Sales Are Easy When Doctors KNOW They'll Make Money With Your Device
	Doctors - Make Marketing Hay While The Sun Shines
	13 Traits of Highly Successful Healthcare Business Leaders
	The Chicken or the Egg: Balancing Growth Considerations in Your Healthcare Organization
	Healthcare Information Technology: Where is your office?
	Don't Let the Treatment Get Ahead of the Diagnosis
	Producing an Effective Healthcare Organization eNewsletter (part 2 of 2)
	Healthcare Professional E-Newsletter Basics: Good Marketing and Good Email Etiquette (part 1 of 2)
	Here's Wishing You a Courageous New Year
	Reimbursement Rate Cuts Postponed for One Year
	Putting Pencil to Paper for a Realistic Healthcare Organization Marketing Budget
	A Staff Problem Can Torpedo Your Best Marketing Plan
	Tracking the Source of New Patients to Maximize Your Advertising ROI
	Cooperative Marketing: Like-Minded Businesses Want to Build Your Organization
	Medical Spa Marketing: 5 Essential Promotional Strategies

	What marketing moves can you expect from the large medical groups in your area?
	Healthcare Publicity: Winning Techniques and Fatal Pitfalls to Your Free Press (part 2 of 2)
	Healthcare Publicity: The First Three Steps to Getting Free Press Coverage (part 1 of 2)
	Hiring a Healthcare Practice or Organization Rep
	Medical Office Space: How To Choose A Great Location (First In A Two-Part Series)
	How to Improve Patient Satisfaction and Win Patient Referrals
	Increasing Case Acceptance: Five Bridges Doctors Need to Cross
	Seven Strategies for Maximum-Effective Office Signs
	How to Get Your Patients to Refer in Droves
	Guerrilla Tactics to Generate Traffic to Your Practice Web Site
	How to Spot the Born Losers of Healthcare Practice Marketing
	7 Criteria You MUST Consider When Looking For Healthcare Marketing Talent
	7 Deadly Sins of Healthcare Marketing
	How to market your new office location to ensure that it becomes wildly successful. (Second In A Two-Part Series)
	Are You Too Busy To Be Successful?
	Phone Skills Can Make or Break Your Healthcare Business
	Marketing and Selling To Doctors: How to create lead generation and sales systems that get results
	Why pretty healthcare marketing materials can kill you
	Don't spend a dime on the "dogs" of healthcare marketing
	Just say no to "Spaghetti marketing" (Follow a marketing plan instead)
	Ethical Healthcare Marketing Systems - A whole new way to "work smarter, not harder"
	Follow the principles of evidence-based marketing to grow your profits with virtually no risk
	Strategies to attract high-paying cases and grow your organization's profits
	Competition is increasing - rapidly and dramatically
	What is Marketing
	Ethical Marketing
	What Is a Marketing SYSTEM
	Methods of Marketing
	The 7 Ps of Marketing
	The 80-20 Rule

Articles we recently wrote for Dental Economics

	Branding: How to keep your practice from being plain vanilla.

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