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ethical healthcare marketing

 


Health Care Market Research Data Is Your Insurance
Policy Against Disaster.

Medical claims and research data can prevent you from making a 7-figure mistake when you open an office, purchase expensive medical equipment or make big hires.

Until now, large hospitals were the only healthcare providers who could afford to access proper marketing research data BEFORE investing heavily in new office locations, new capital equipment (like MRIs) or new surgeons.  In fact, doctors and groups were forced to make potentially career altering decisions based solely upon "gut."

  • What is the best location for a new office?
  • Can we justify a large capital equipment purchase (e.g., an MRI) ?
  • Does the marketplace have the demand?
  • Is there enough patient demand to justify adding a new surgeon?
  • Have we identified key trends and growth opportunities? (Or do we just think we know?)
  • Where will the patients come from?" (Where are they located and what are the demographics?)
  • Is the competition out-performing our practice? Where do we really stand?"
  • What are the strengths and weaknesses of our patient mix? Were will our marketing investment pay off?
  • How can we quantify our marketing return on investment?



Michael C. Boblitz, MBA

While these kinds of decisions are always hard, a mistake in a downward economy could prove catastrophic.  

That's why we are thrilled to work with Michael Boblitz, MBA, a researcher who has quietly negotiated exclusive agreements with claims data and market research companies in order to provide the answers you need, at price you can afford.

Customized research solutions for groups, private practices and small hospitals

Now, you can undertake appropriate due diligence and make better business decisions based upon research data that was formerly available only to hospitals.  While hospitals still routinely pay $50,000 and up for this same data, your price might be 10% of that price.

Here's what's at your fingertips, quickly and carefully organized as relevant, practical and answer-oriented custom solutions and deliverables for physician practices:

  • Detailed hospital inpatient counters, with physician details included for many states
  • Customized market assessment that identifies historical and current market share
  • Mapping and case volumes to identify and visualize growth opportunities within service areas
  • Clear competitive intelligence to compare your practice with the overall service area
  • Inpatient market assessment that includes five years of real utilization data
  • Outpatient market assessment that identifies current market size and share, and projected
    market size—by procedure—by ZIP code
  • Outpatient estimates with CPT code details quantify available market opportunity
  • Practice market share by CPT code and ZIP code
  • Physician supply and demand assessment to support physician recruitment decisions
  • Practice location evaluation of location options
  • Detailed demographic analysis with trends, current and projections
  • Practice assessment with RVU and volume trends—by service—by physician—by territory
  • Key competitors intelligence, including volumes captured by competitive practices
  • Multi-state healthcare utilization and demographic information to support clinical research
  • Custom mapping solutions including internal practice data, demographic data, competitive
    intelligence data, CPT code, ZIP code

  
   MAPS provide data visualization

Call us before your big decision...

Before you invest a bundle in new hardware, bigger or additional office space, or bring in a new doctor, take a few minutes to talk with our researcher. It's simply smart business and it might be the insurance you need to make the best possible decisions.

Call us today: (800) 656-0907 and talk with us about your situation. There is no charge for an initial phone consultation, and we can help identify solutions and options. Or send us an email today and we'll guide you to some powerful decision tools.

 

 

 

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