Health Care Market Research Data Is Your Insurance
Policy Against Disaster.
Medical claims and research data can prevent you
from making a 7-figure mistake when you open an office,
purchase expensive medical equipment or make big hires.
Until now, large hospitals were the only healthcare
providers who could afford to access proper marketing
research data BEFORE investing heavily in new office
locations, new capital equipment (like MRIs) or new
surgeons. In fact, doctors and groups were forced
to make potentially career altering decisions based
solely upon "gut."
- What is the best location for a new office?
- Can we justify a large capital equipment purchase
(e.g., an MRI) ?
- Does the marketplace have the demand?
- Is there enough patient demand to justify adding
a new surgeon?
- Have we identified key trends and growth opportunities?
(Or do we just think we know?)
- Where will the patients come from?" (Where
are they located and what are the demographics?)
- Is the competition out-performing our practice?
Where do we really stand?"
- What are the strengths and weaknesses of our patient
mix? Were will our marketing investment pay off?
- How can we quantify our marketing return on investment?
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Michael C. Boblitz,
MBA
Healthcare Market
Research Director
Author, Consultant and
Member of HFMA and MGMA
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While these
kinds of decisions are always hard, a mistake in a downward
economy could prove catastrophic.
That's why we are thrilled to work with Michael
Boblitz, MBA, a researcher who has quietly
negotiated exclusive agreements with claims data and
market research companies in order to provide the answers
you need, at price you can afford.
Customized research solutions for groups, private
practices and small hospitals
Now, you can undertake appropriate due diligence and
make better business decisions based upon research data
that was formerly available only to hospitals. While
hospitals still routinely pay $50,000 and up for this
same data, your price might be 10% of that price.
Here's what's at your fingertips, quickly and carefully
organized as relevant, practical and answer-oriented
custom solutions and deliverables for physician practices:
- Detailed hospital inpatient counters,
with physician details included for many states
- Customized market assessment that
identifies historical and current market share
- Mapping and case volumes to identify
and visualize growth opportunities within service
areas
- Clear competitive intelligence
to compare your practice with the overall service
area
- Inpatient market assessment that
includes five years of real utilization data
- Outpatient market assessment that
identifies current market size and share, and projected
market size—by procedure—by ZIP code
- Outpatient estimates with CPT code details
quantify available market opportunity
- Practice market share by CPT code and ZIP
code
- Physician supply and demand assessment
to support physician recruitment decisions
- Practice location evaluation of
location options
- Detailed demographic analysis with
trends, current and projections
- Practice assessment with RVU and
volume trends—by service—by physician—by
territory
- Key competitors intelligence, including
volumes captured by competitive practices
- Multi-state healthcare utilization
and demographic information to support clinical research
- Custom mapping solutions including
internal practice data, demographic data, competitive
intelligence data, CPT code, ZIP code
MAPS provide data
visualization
Call us before your big decision...
Before you invest a bundle in new hardware, bigger
or additional office space, or bring in a new doctor,
take a few minutes to talk with our researcher. It's
simply smart business and it might be the insurance
you need to make the best possible decisions.
Call us today: (800) 656-0907 and talk
with us about your situation. There is no charge for
an initial phone consultation, and we can help identify
solutions and options. Or send us an email
today and we'll guide you to some powerful decision
tools.
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