Frontline of Doctor Marketing: Listen to the Voice of
the Patient
How to find the greater value
and medical marketing opportunity in negative comments
The marketing vernacular is "voice
of the customer." Either praise or complaint, it's
the most direct feedback for medical professionals,
group practices or hospitals about service delivery
and satisfaction. Here's how to deal with negative comments;
valuable marketing intelligence to increase patient
satisfaction, enhance your reputation, and open the
door to new opportunity and revenues.
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A Fresh Look at the 7 Ps of Healthcare Marketing
How to revisit the fundamentals
of medical marketing and discover opportunities for
success
A regular and pragmatic medical marketing
self-examination can be revealing, positive, negative
and ultimately, extremely valuable in keeping your healthcare
marketing plan operating at peak performance. Here's
how to approach each of the seven classic fundamentals.
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Affordable, Creative Television Ads That Deliver Impact
and Results
How man businesses down the street?
It is possible to control television production
and media costs and still deliver a professional-quality
message with strong results. TV may not be right for
every healthcare marketing plan, but it's no longer
out of reach. New media options, friendly broadcast
rates, and tight budget control make TV a sensible consideration
for hospitals, healthcare organizations and practices.
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10 Ways to Attract New Patients from Your Favorite
Local Companies
How many of these ideas can you
use to win new patients from businesses down the street?
A large or dominant employer in your community
- or the business across the street - is an excellent
target of opportunity for new patients and cases, especially
if you're already serving some of those employees. Here
are ways to get better acquainted, demonstrate value
to those employees, and attract new patients from nearby
companies.
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